Hi guys,
This is first post to this forum ever. As this one is about Webmastering, I would like to provide some suggestions on SEO as everyone do but being some specific.
As we all know that Content is king for SEO before backlinks. But optimization to content is not discussed a lot. So, I want to say something that I have known in my 1 year full time SEO job.
Content is king but it won't be till you don't give easy access and declare it as really important content to users and Search engine bot too. When you have important content that you want to target for SERP, displaying it in homepage or other major pages like Highest Viewed etc is best option. When bot crawls your website, the content should be crawled many times through different paths. That's what the way to make make bots understand the importance of page. It's not about specifying priority to that page through sitemap.xml only.
As this is arcade webmasters forum, if you want to rank some specific game, make different path to reach to that page. If you have to change database for this, then do it too. Don't hesitate to create new paths.
Conclusion: Indirectly, I tried to define about internal link related to Landing Page Optimization for better ranking and user friendly. Multivariate Testing is also the better way.